Items related to PyroMarketing: The Four-Step Strategy to Ignite Customer...
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life - Hardcover
Synopsis
How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by speaking to the integrity and passion of every customer.
Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls PyroMarketing. From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, PyroMarketing captures in one four–step system the essence of the customer–driven strategies that seek to build markets through the passion and loyalty of the individual. Stielstra's manifesto is based on a powerful and easy–to–apply metaphor––of fire: "There are four steps to creating successful marketing campaigns. You build them the same way you build a campfire. If you were a scout or a camper, you already know the drill. " Gather the driest tinder. Touch it with the match. Fan the flames. Save the coals.
Tapping the latest scientific research into the brain and human behaviour, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure––while PyroMarketing principles deliver powerful results over the long–term and for less money. Illustrated with case studies including The Purpose–Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of Christ.
"synopsis" may belong to another edition of this title.
About the Author
During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery for The Buntin Group. He lives in Franklin, Tennessee, with his wife, Amy, and their three children.
"About this title" may belong to another edition of this title.
- PublisherHarperBusiness
- Publication date2005
- ISBN 10 0060776706
- ISBN 13 9780060776701
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
Search results for PyroMarketing: The Four-Step Strategy to Ignite Customer...
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00048417333
Quantity: 1 available
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073990026
Quantity: 1 available
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0060776706-3-33129159
Quantity: 1 available
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0060776706-3-30210888
Quantity: 1 available
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0060776706-3-28979133
Quantity: 1 available
Stock Image
PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Published by
HarperCollins Publishers, 2005
ISBN 10: 0060776706
ISBN 13: 9780060776701
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15631390-6
Quantity: 1 available
Stock Image
PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Published by
HarperCollins Publishers, 2005
ISBN 10: 0060776706
ISBN 13: 9780060776701
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16417657-6
Quantity: 1 available
Stock Image
PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Published by
HarperCollins Publishers, 2005
ISBN 10: 0060776706
ISBN 13: 9780060776701
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Used book that is in almost brand-new condition. Seller Inventory # 15692415-6
Quantity: 1 available
Stock Image
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # V20L-00945
Quantity: 1 available
Stock Image
Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G0060776706I4N00
Quantity: 1 available