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A survey of American business history covers important entrepreneurs, economic trends, industries, inventions, government regulations, and the development of advertising
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DiBacco's sprightly introductory survey of American business history highlights the seminal figures in a series of biographical sketches. Although the key elements are familiar to those acquainted with the subject, some of the details are fresh. The book is comparable to John Chamberlain's The Enterprising Americans (Harper, 1974), incorporating more recent historical interpretations. This is an upbeat story of unfolding progress, whose strengths include DiBacco's frequent and effective use of primary quotations and his intriguing histories of everyday products. Written for the general reader, it is recommended for libraries in need of a basic introduction to business history. John Cudd, Western Kentucky Univ., Bowling Green
Copyright 1987 Reed Business Information, Inc.
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Book Description Harpercollins, 1988. Paperback. Condition: New. New edition. Seller Inventory # DADAX0060914661
Book Description Harpercollins, 1988. Condition: New. book. Seller Inventory # M0060914661