Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors - Softcover

Keller, Maryann

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9780060973421: Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors
Softcover
ISBN 10: 0060973420 ISBN 13: 9780060973421
Publisher: HarperCollins, 1990

Synopsis

Drawing on the experoence of hundreds of past and present GM insiders, filled with inttrigue and humor, dramatic moments, and vivid personalities, top industry analyst Maryann Keller brings her hardhitting insight to the once-unparalleled leader of an industry--General Motors.

"synopsis" may belong to another edition of this title.

From Library Journal

Automotive analyst Keller's detached prose makes this chronicle of General Motors' management process read like a business school case study. As well as illustrating the already well-known arrogance of GM management, Keller also provides balanced, fascinating accounts of GM's watershed decisions, such as the partnership with Japanese makers, the acquisition of Ross Perot's EDS Corporation, and its involvement with the Saturn project. The future of GM, according to Keller, is not at all clear, and her analysis of the options is intriguing. More objective than Call Me Roger ( LJ 4/1/88), Albert Lee's vituperative analysis of GM CEO Roger Smith, this corporate history should be purchased.
- Joseph Barth, U.S. Military Acad . Lib., West Point, N.Y.
Copyright 1989 Reed Business Information, Inc.

From Publishers Weekly

Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova using Japanese concepts of worker participation. In a straightforward but engaging style, Keller recalls the corporate thrashings, as success, lost in a maze of missed opportunities, kept eluding GM. Astonishing accounts of human failures emerge as the author spins this sorry industrial saga, which ends on a barely hopeful note.
Copyright 1989 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Publisher
HarperCollins
Publication date
1990
Language
English
ISBN 10 
0060973420
ISBN 13 
9780060973421
Binding
Paperback
Number of pages
283
Rating
  • 3.70 out of 5 stars
    20 ratings by Goodreads

Other Popular Editions of the Same Title

9780688075279: Rude Awakening: The Rise Fall and Struggle for Recovery of General Motors

Featured Edition

ISBN 10:  0688075274 ISBN 13:  9780688075279
Publisher: William Morrow & Co, 1989
Hardcover