Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life

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9780061171123: Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life
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Today, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality—and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true—whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. Starring You! outlines everything you need to market your business, product, point of view, or yourself, including:

  • How to write the perfect pitch
  • How to build and maintain relationships with producers
  • How to become a regular guest . . . or even the host of your own show

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About the Author:

Marta Tracy created and launched the Style Network and was one of the original creators of E! Entertainment Television. She developed TV content with Matt Lauer, Elizabeth Hasselbeck, and Howard Stern, among others.

From Publishers Weekly:

The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the slim odds of landing a spot. (July 3)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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