The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever.
Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:
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Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
About the Author:Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.
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Book Description Collins 2007-05-01, 2007. Softcover. Condition: New. Softcover. Publisher overstock, may contain remainder mark on edge. Seller Inventory # 9780061252792B
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Book Description HarperCollins Publishers Inc, United States, 2010. Paperback. Condition: New. Revised. Language: English. Brand new Book. A visionary new program that businesses can follow to help restore the planet."The first important book of the 21st century. It may well revolutionize the relationship between business and the environment."--Don Falk, Executive Director, Society for Ecological Restoration. Seller Inventory # AAS9780061252792
Book Description HarperBusiness. PAPERBACK. Condition: New. 0061252794. Seller Inventory # Z0061252794ZN
Book Description Harper Collins Publishers. Condition: New. Brand New. Seller Inventory # 0061252794
Book Description HarperBusiness. PAPERBACK. Condition: New. 0061252794. Seller Inventory # Z0061252794ZN
Book Description HarperBusiness. PAPERBACK. Condition: New. 0061252794. Seller Inventory # Z0061252794ZN
Book Description HarperBusiness. PAPERBACK. Condition: New. 0061252794. Seller Inventory # Z0061252794ZN
Book Description HarperBusiness. PAPERBACK. Condition: New. 0061252794. Seller Inventory # Z0061252794ZN