Walk This Way: Sign Graphics Now

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9780061353222: Walk This Way: Sign Graphics Now

Walk This Way: Sign Graphics Now, like its successful predecessor Sign Graphics, delves into the realm of graphic signage and way-finding, featuring recent sign designs from top sites and creators around the world. The ideal sign attracts and impresses the eye while still conveying a coherent and accessible message; Walk This Way represents the cream of the crop in the field. This edition includes sections on company and corporate branding in “Graphic Identify”; signage in indoor spaces, including murals and posters, in “Interior Artworks”; and signage in natural settings in “Environmental Signs.”

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From the Back Cover:

This publication is an in-depth study on sign design. The fifty-plus projects were carefully chosen to feature diverse aspects of the discipline, leaving virtually no terrain uncharted in the field of wayfinding and signage. Interviews with the world's most prominent design firms and sign experts reveal candid comments on the inspiration behind their work, the surprising challenges they faced, and their reflections on their final products. Chapters are divided by sign locations, and each one features an insightful sidebar exploring a graphic element of sign design.

About the Author:

Matteo Cossu studied fine arts in Ravenna, Italy and book publishing at UPF in Barcelona, Spain. He has worked as a designer and production specialist for several companies such as Southern Records, Acantilado, and Quaderns Crema. He is the author of 1000 Ideas by 100 Graphic Designers and currently lives and works as a freelance designer in Barcelona, Spain.

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