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Synopsis
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
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About the Author
As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.
"About this title" may belong to another edition of this title.
- PublisherHarper Business
- Publication date2008
- ISBN 10 0061438529
- ISBN 13 9780061438523
- BindingPaperback
- LanguageEnglish
- Number of pages368
- Rating
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Guerrilla P. R. 2. 0 : Wage an Effective Publicity Campaign Without Going Broke
Published by
HarperCollins Publishers, 2008
ISBN 10: 0061438529
ISBN 13: 9780061438523
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Guerrilla P. R. 2. 0 : Wage an Effective Publicity Campaign Without Going Broke
Published by
HarperCollins Publishers, 2008
ISBN 10: 0061438529
ISBN 13: 9780061438523
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Guerrilla P. R. 2. 0 : Wage an Effective Publicity Campaign Without Going Broke
Published by
HarperCollins Publishers, 2008
ISBN 10: 0061438529
ISBN 13: 9780061438523
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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