What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems - Softcover
Synopsis
“Eye-opening, thought-provoking, and enlightening.”
—USA Today
“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody
“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
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About the Author
Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.
From the Back Cover
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
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What Would Google Do? : Reverse-Engineering the Fastest Growing Company in the History of the World
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