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Synopsis
Flash Foresight offers seven radical principles you need to transform your business today. From internationally renowned technology forecaster Daniel Burrus—a leading consultant to Google, Proctor & Gamble, IBM, and many other Fortune 500 firms—with John David Mann, co-author of the Wall Street Journal bestseller The Go-Giver, comes this systematic, easy-to-implement method for identifying new business opportunities and solving difficult problems in the twenty-first century marketplace.
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About the Author
Daniel Burrus serves as a strategic adviser to executives from a wide range of Fortune 500 firms, helping them discover invisible opportunities and solve impossible problems. His client list includes Microsoft, Kaiser Permanente, Toshiba, GE, Procter & Gamble, American Express, Kellogg, Ernst & Young, Disney, and IBM. He has founded and managed six successful companies and has been the keynote speaker to more than 2,400 audiences worldwide. His highly acclaimed book Technotrends has been translated into more than a dozen languages.
From the Back Cover
Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems—before they happen.
Daniel Burrus is one of the world's leading forecasters, corporate strategists, and visionaries. Over the past quarter century, he has established a reputation worldwide for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world.
"Wouldn't it be amazing if you could predict the future—and be right?" writes Burrus. "You can: all you have to do is leave out the parts you could be wrong about! And the amazing thing is, when you know where to look, there's more than enough you can be right about to make all the difference."
From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.
In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.
Reviews
Burrus (Technotrends) has made a career of predicting the future of technological change, and in his latest work, he maintains that you too can develop œflash foresight—a œburst of insight about the future that produces a new and radically different way of doing something that will open up invisible opportunities and solve seemingly impossible problems. Burrus argues that we can enhance our intuitive sixth sense through systematic processes used by educators, scientists, governments, and companies like Crocs, Starbucks, and Amazon. œIt™s not guesswork or psychic ability, writes Burrus. œIt™s purely a question of knowing how and where to look, and taking the time to do the looking. Case studies bring the idea of flash foresight to life, such as how Netflix redefined the home movie industry or how Singapore envisioned its future and transformed itself from a tiny city with no natural resources into a sleek center of global commerce. The ability to see trends and identify future opportunities is a skill anyone can benefit from—and Burrus™s latest work is a valuable introduction to the fundamentals. (Jan.)
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Flash Foresight: How to See the Invisible and Do the Impossible
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