inGenius: A Crash Course on Creativity – A Stanford Guide Demystifying Innovation for Business Leaders - Softcover

Seelig, Tina

Softcover

ISBN 10: 0062020714 ISBN 13: 9780062020710

Publisher: HarperOne, 2015

Synopsis

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Based on her acclaimed course at Stanford’s d.school, inGenius provides a proven framework to unlock your creative potential:

• The Innovation Engine: Discover the author's groundbreaking model for understanding the key components of creativity, from your internal mindset to your external environment.
• Actionable Strategies: Learn the same practical tools and guidelines taught to decision-makers at companies like Google, IBM, and Cisco.
• Demystifying Creativity: Move beyond the myth that creativity is an innate gift and master it as a learnable, repeatable skill you can use every day.
• From Ideas to Impact: Master the entire creative process, from reframing problems and challenging assumptions to turning your best ideas into breakthrough solutions.

About this title

About the Author

Tina Seelig has taught at Stanford University for more than 25 years. She is Executive Director of Knight-Hennessy Scholars, a highly-selective leadership program for 300 graduate students across Stanford University, and Director Emerita of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. She teaches courses in the Hasso Plattner Institute of Design (d.school) and has led several fellowship programs in the School of Engineering that are focused on creativity, innovation, leadership, and entrepreneurship. Dr. Seelig earned her PhD in Neuroscience at Stanford Medical School, and has been a management consultant, entrepreneur, and author of 17 books, including inGenius, Creativity Rules, and What I Wish I Knew When I Was 20. Her TED talk on luck has been viewed over 3.4 million times; and based on her classes on creative problem solving, Dr. Seelig was the subject of a 10-part television series in Japan, produced by NHK. She is the recipient of the Gordon Prize from the National Academy of Engineering, the Olympus Innovation Award, the Silicon Valley Visionary Award, and the Global Consortium of Entrepreneurship Centers Legacy Award.

From the Back Cover

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

Whether we are attempting to generate fresh ideas or struggling with problems that have no solutions in sight, Seelig offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can use right away to radically enhance our own ingenuity as well as that of our colleagues, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endlessly renewable resource we can tap into at any time. It is as natural as breathing and just as necessary for leading a successful and fulfilling life.

Edition details

• Publisher: HarperOne
• Publication date: 2015
• Language: English
• ISBN 10: 0062020714
• ISBN 13: 9780062020710
• Binding: Paperback
• Number of pages: 224