Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire – Original Insights on Problem-Solving and Business Innovation - Hardcover

Nussbaum, Bruce

Hardcover

ISBN 10: 0062088424 ISBN 13: 9780062088420

Publisher: Harper Business, 2013

Synopsis

Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. 

Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

About this title

About the Author

Bruce Nussbaum, former assistant managing editor for BusinessWeek, is professor of innovation and design at Parsons School of Design and an award-winning writer. He is founder of the Innovation & Design online channel, and IN: Inside Innovation, a quarterly innovation magazine, and blogs at Fast Company and Harvard Business Review. Nussbaum is responsible for starting BusinessWeek's coverage of the annual International Design Excellence Award and the World's Most Innovative Companies survey. He is a member of the Council on Foreign Relations. He taught third-grade science in the Philippines as a Peace Corps volunteer.

From the Back Cover

The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism

The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy—Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K–12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now.

Nussbaum investigates how people, organizations, and nations are learning to be more creative, and the ways in which those groups are enhancing their CQ. He offers five new creative competencies—Knowledge Mining, Framing, Playing, Making, and Pivoting—to help individuals and organizations learn to create routinely and well.

Smart and eye-opening, Creative Intelligence helps boost creative capacity and inspires us to connect our creative output with a new type of economic system called Indie Capitalism, where creativity is the source of economic value; entrepreneurs drive growth; and social networks are the building blocks of the economy.

Reviews

Nussbaum, teacher, journalist, and editor, began covering design and innovation in the 1990s and indicates he and others in the first decade of the twentieth century moved beyond “design thinking” to explore creativity. Listening to his students prompted him to consider creativity “as something you might train for, as a skill that could be accessed.” Advising the need for “a new way of thinking, communicating, and creating,” the author offers “Five Competencies of Creative Intelligence,” which include “Knowledge Mining,” or using our own experiences and aspirations to envision new companies and technologies; “Framing,” or being aware of our own view of the world so that we can compare it to the views of others; and “Playing,” because Nussbaum suggests a playful mindset leads to a willingness to take risks, explore more options, and navigate through uncertainty without fearing failure. He concludes, “The biggest challenge we face is our own fear of creativity . . . . We can all be creative.” Thought-provoking insight on the important topic of creativity. --Mary Whaley

Edition details

• Publisher: Harper Business
• Publication date: 2013
• Language: English
• ISBN 10: 0062088424
• ISBN 13: 9780062088420
• Binding: Hardcover
• Number of pages: 351