Geoffrey Moore Inside the Tornado

ISBN 13: 9780062312778

Inside the Tornado

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About the book: inside the tornado marketing strategies from silicon valley updated for the harperbusiness essentials series with a new authors note. In this, the second of geoff moores classic three-part marketing series, moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In inside the tornado, moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. About the author: geoffrey a. Moore geoffrey moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including cisco, cognizant, compuware, hp, microsoft, sap, and yahoo! geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book escape velocity: free your companys future from the pull of the past, keeps this intent in mind and is the result of his years of experience working with large enterprises.

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