Miss Jessie's: Creating a Successful Business from Scratch---Naturally

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9780062329189: Miss Jessie's: Creating a Successful Business from Scratch---Naturally

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry.

When Miko  and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. 

A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie’s is her remarkable story — from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.

Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.

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Product Description:

A memoir and business guide rich with inspirational life lessons and unique entrepreneurial advice, from the dynamic Miss Jessie’s—a company that has revolutionized the hair care industry.

When Miko and Titi Branch were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. Today, these sisters have turned those lessons into a successful multi-million dollar business.

A family memoir with a wealth of practical business advice and handy hair tips, told in the Branch sisters’ fun and relatable voice, Miss Jessie’s chronicles their remarkable story—from their childhood learning independence as latchkey kids in Jamaica, Queens, to building their remarkable company from their home salon in Bedford-Stuyvesant, Brooklyn. They share their hard-won insights working for their autocratic, iron-fisted father, and how the self-sufficiency they learned in childhood helped them blossom as women with bills and a dream. They speak honestly of their mistakes and successes, and of their roles as industry leaders, negotiating multi-million dollar deals while at the same time restoring the self esteem of natural and curly haired women.

Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of black-and-white photos, Miss Jessie’s is a testament to the bond of sisters and proof that the American Dream is possible.

About the Author:

Miko Branch is the co-founder and CEO of Miss Jessie's LLC. She is celebrated for transforming the hair-care industry by pioneering an entirely new category of products specifically for natural and curly hair. She was featured on the cover of Women's Wear Daily and appeared on the cover of Beauty Inc. as a trailblazer, and Ebony listed her as one of its Power 100 Innovators and Influencers. She has also been honored by New York University and Delta Sigma Theta for her entrepreneurship. Miss Jessie's award-winning products have been featured in O, The Oprah Magazine, Teen Vogue, Redbook, Essence, Allure Latina, and other publications. She lives in New York with her son.

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. 213 x 140 mm. Language: English . Brand New Book. Miss Jessie s is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie s the company that revolutionized the hair-care industry.When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being do it yourself women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie s, Miko reveals how she and Titi applied their grandmother s lessons to create a successful business from scratch. Miss Jessie s chronicles the Branch sisters remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry. A charming and enlightening look at the women behind the brand, Miss Jessie s is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible. Bookseller Inventory # AAS9780062329189

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. 213 x 140 mm. Language: English . Brand New Book. Miss Jessie s is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie s the company that revolutionized the hair-care industry.When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being do it yourself women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie s, Miko reveals how she and Titi applied their grandmother s lessons to create a successful business from scratch. Miss Jessie s chronicles the Branch sisters remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry. A charming and enlightening look at the women behind the brand, Miss Jessie s is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible. Bookseller Inventory # AAS9780062329189

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