Pitch Perfect: How to Say It Right the First Time, Every Time - Softcover

McGowan, Bill

Softcover

ISBN 10: 0062472933 ISBN 13: 9780062472939

Publisher: Harper Business, 2016

Synopsis

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

About this title

About the Author

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as Spotify Founder and CEO Daniel Ek, actor Rob Lowe, jazz great Wynton Marsalis and baseball superstar Alex Rodriguez. He also speaks regularly to large corporate audiences at such companies as VISA, Comcast, L’Oréal, NFL, Netflix and Meta. He lives in New York City.

From the Back Cover

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

Edition details

• Publisher: Harper Business
• Publication date: 2016
• Language: English
• ISBN 10: 0062472933
• ISBN 13: 9780062472939
• Binding: Paperback
• Number of pages: 288