An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.
In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.
Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.
"synopsis" may belong to another edition of this title.
Robert Kyncl is the Chief Business Officer at YouTube where he oversees all commercial and creative relationships for the platform. Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company's content acquisition for streaming TV shows and movies over the Internet. Robert has been listed in Variety's Dealmakers Impact Report as one of their "disruptors", Vanity Fair's New Establishment List, Billboard's Power 100 List and AdWeek's 50 List of Vital Leaders in Tech, Media and Marketing. Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Los Angeles with his wife and two daughters.
Maany Peyvan is a lead writer at Google where he creates editorial and social content, advises on executive communications strategy and leads speechwriting for YouTube. He was previously an appointee in the Obama Administration, serving as Chief Speechwriter at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master's degree in international relations, both from Johns Hopkins University.
“Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters.” (Reed Hastings)
“Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube—which is a mistake.” (Conan O’Brien)
“If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch.” (Brian Grazer)
“Thinking of starting your own new media career? Read Streampunks first. It’s a revealing, thoughtful portrait of what success in the digital age really takes.” (Michelle Phan)
“I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine.” (Camilla Cabello)
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 3.99
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00048320817
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 2.5. Seller Inventory # G0062657739I2N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.5. Seller Inventory # G0062657739I4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.5. Seller Inventory # G0062657739I4N00
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16418800-75
Quantity: 3 available
Seller: Books From California, Simi Valley, CA, U.S.A.
Hardcover. Condition: Good. Seller Inventory # mon0002390872
Quantity: 1 available
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_294418421
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1. Seller Inventory # 353-0062657739-lkn
Quantity: 1 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1. Seller Inventory # bk0062657739xvz189zvxgdd
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0062657739-G
Quantity: 1 available