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Synopsis
An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual.
What if your biggest weaknesses are actually your greatest strengths?
Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you'll find your success.
They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company, they didn't follow the rules of most leadership books and business school courses.
"Instead of doing everything people told us we should be doing--be transactional, be conservative, be nice--we did the opposite. Instead of burying our innate vices--obsessive perfectionism, rebelliousness, weirdness--we made them our selling points." The result: a flourishing company that is the model for an entirely new approach to success.
Rare Breeds don't get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues--Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional--to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.
Rare Breeds don't get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues--Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional--to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.
"synopsis" may belong to another edition of this title.
About the Author
SUNNY BONNELL and ASHLEIGH HANSBERGER are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere. Between the two of them, they are members of the Young Entrepreneur Council, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30, America’s Coolest Young Entrepreneurs. Visit them at ThisIsRareBreed.com.
"About this title" may belong to another edition of this title.
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Published by
HarperCollins Publishers Inc, 2019
ISBN 10: 0062856936
ISBN 13: 9780062856937
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual. "Brazen rant!" -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It's Your Turn In every job you've ever had, you've been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you've got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society's codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? "A guide for strategic rebellion." -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto. In this book, you'll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that - convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. "A beautiful reminder that you are not alone." -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called "vices" into your virtues, transforming your most "undesirable" flaws into the high-octane fuel of your success. Seller Inventory # CIN0062856936G
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # 3O6WBH001F3B_ns
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0062856936I4N10
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0062856936I4N00
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0062856936I3N00
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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100285021