Here for the first time is a collection of work consisting exclusively of self-promotional pieces from designers and design companies. In a climate of increasing competition, this anthology showcases the infinite ingenuity of today's graphic artists. What do they do to get noticed, get called and get hired? From interactive websites and printed brochures to more eccentric promotional items, such as balloons and giant jars of 'Cheeto's', here are more than 150 examples from some of the most creative studios from around the world.
This is an essential collection for all designers. It is sure to amuse, amaze and inspire.
"synopsis" may belong to another edition of this title.
David E. Carter has produced more than 75 books on logo design and corporate identity. Since his first work, The Book of American Trade Marks, was published in 1972, he has been the leading source for information in this field.
He has conducted corporate identity seminars for Advertising Agein locations as diverse as New York, Chicago, Los Angeles, helsinki, São Paulo, and Singapore.
He is also active as identity consultant for companies, and has affiliate offices in Bangkok and Jakarta from which he serves clients in Asia.
Along the way, he formed an ad agency which quickly gained AAAA membership and a Clio Award. Next, he formed his own television production company which did work that appeared on PBS and The Tonight Show Starring Johnny Carson.He won seven Emmy awards as a writer/producer.
At the age of 50, Carter went back to the classroom, earning an MBA from Syracuse University. Three years later, he graduated from OPM (Owner/President Management) program at the Harvard Business School.
He and his wife live in Kentucky and Florida.
"About this title" may belong to another edition of this title.
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Condition: Sehr gut. 144 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Selbstdarstellung für Designer. Mit 150 Beispielen für Businesscards, Websites, Portfolios -- They say there's no such thing as bad publicity, but when it comes to self-promotion the pitfalls are wide and deep. Designers and design companies face a special challenge because every self-promotional item they produce - every brochure, web page, flyer, poster or artifact - is also an example of their work, a showcase of their creative talent. When self-promotion misfires, the results can be disastrous. Poor design judgement, an inappropriate concept or a badly timed mailing can all alienate existing clients or deter good prospects. On the other hand there is no doubt that confident, original promotional work that intrigues and entices can be the first step in a long and fruitful relationship. This unrivaled collection of work from design studios around the world shows a wide range of solutions to the thorny, perennial problem of self-promotion. The freshness and diversity of approach reveals that although everyone is saying essentially the same thing - ME, ME, ME -there are near-infinite ways of saying it. This book is intended to inspire, inform, and amuse. It is an essential reference for graphics professionals and students and an original sourcebook for anyone who commissions design or is simply fascinated by the creative process. ISBN 006621355X Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Seller Inventory # 932290
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