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Synopsis
A strategic expert who has worked with such companies as Hewlett-Packard, Hasbro, and Budget Rent-A-Car explains how to create loyal customers by giving step-by-step instructions that cover the critical areas of creating and managing an effective implementation plan.
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About the Author
Ellen Reid Smith has been on the leading edge of loyalty marketing for the past decade. She has an unusual blend of financial analysis and creative talents which enable her to teach readers both the art and science behind a great e-loyalty strategy. As the vice president of Worldwide Marketing for IBM's Consumer Division, she spearheaded the first customer relationship program in the PC industry that featured personalization techniques before most marketers even knew what the term meant. As a veteran of both corporate and consulting loyalty work, she directed strategy for Brierley & Partners and American Airlines. She now runs a successful web strategy consulting agency, Reid Smith & Associates (ReidSmith.com), whose recent clients have included Budget Rent A Car, DaimlerChrysler, Hewlett Packard, IntelliQuest, Games.com by Hasbro Interactive, MyMoneyLife.com, Quick&Reilly.com and Windamere Venture Partners, to name just a few. She is a frequent speaker at national and international conferences and her loyalty programs have been featured in Brandweek, Adweek, Marketing Computers, and many other publications.
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E-Loyalty: How to Keep Customers Coming Back to Your Website
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E-Loyalty: How to Keep Customers Coming Back to Your Website
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e-Loyalty: How to Keep Customers Coming Back to Your Website
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E-Loyalty : How to Keep Customers Coming Back to Your Website
Published by
HarperCollins Publishers, 2000
ISBN 10: 0066620708
ISBN 13: 9780066620701
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