A guide for managers on using self-organizing methods to increase efficiency and creativity
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"The science of complexity and biological metaphors are now making their ways into the practical world of business. Whether this transformation is revolutionary remains to be seen. The science is new, and persistent; cautious intelligence will be required for its successful maturation to practical applications. The Complexity Advantage is a serious, sustained and successful effort at just such intelligence. Susanne Kelly and Mary Ann Allison deserve to be taken seriously, read seriously, and thanked."--Stuart A. Kauffman, M.D., Founding General Partner, Bios Group LP, Best-selling author of At Home in the Universe. "Finally, a book that reveals exactly how complexity theory really applies to business in the digital age. Fascinating, insightful, pragmatic and well written. Has helped me rethink the design of a knowledge ecology for Xerox PARC."--John Seely Brown., Chief Scientist of Xerox Corporation and the Director of its Palo Alto Research Center (PARC). "Shows managers how to put the rich insights of complexity theory to work in everyday business management to improve strategic and financial results. A pleasure to read and will richly reward the reader's investment."--Dr. Fernando Flores, Chairman & CEO, Business Design Associates, Coauthor, Understanding Computers and Cognition. "Provides both a map and the methods to navigate in increasingly complex markets by combining real management experience with scientific theory."--Carolyn Ticknor, Vice President and General Manager, LaserJet Solutions Group, Hewlett-Packard.
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