Synopsis
Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques
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Systematic Approach to Advertising Creativity
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070033528I5N00
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Systematic Approach to Advertising
Published by
McGraw Hill Higher Education, 1979
ISBN 10: 0070033528
ISBN 13: 9780070033528
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Hardcover
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Systematic Approach to Advertising
Published by
McGraw Hill Higher Education, 1979
ISBN 10: 0070033528
ISBN 13: 9780070033528
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Hardcover
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SYSTEMATIC APPROACH TO ADVERTISING CREATIVITY
Published by
McGraw-Hill Book Company, New York, 1979
ISBN 10: 0070033528
ISBN 13: 9780070033528
Used
Hardcover
First Edition
Seller: Rare Book Cellar, Pomona, NY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. First Edition; First Printing. Very Good+ in a Very Good+ dust jacket.; 4to 11" - 13" tall; 280 pages. Seller Inventory # 332334