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Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers - Softcover

Baker, Sunny; Baker, Kim

 
9780070036895: Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers
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ISBN 10: 0070036896 ISBN 13: 9780070036895
Publisher: McGraw-Hill, 1992
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Simply and logically, this book helps consumer and business-to-business marketers--in any industry--pinpoint customers, conduct market research, position products, and analyze purchase patterns far more quickly and accurately than before. Complete with glossary, checklists, and photographs that prompt understanding of terms, concepts, and computer output. 60 illustrations.

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  • PublisherMcGraw-Hill
  • Publication date1992
  • ISBN 10 0070036896
  • ISBN 13 9780070036895
  • BindingPaperback
  • Number of pages267

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Publisher: McGraw-Hill, 1993
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