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Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers - Hardcover
Synopsis
Recommends that computer technologies should be applied to direct marketing through telephones, lists, graphic design, research, and videos
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The authors, former Silicon Valley-ites, are absolutely dead-on in recommending (and, yes, even insisting) that computer ways and means be applied to direct marketing--through telephones, lists, graphic design, research, videos, and more. The novice will find practical guidelines for buying equipment and mapping out a customer acquisition or retention campaign. An excellent guide to navigating the information superhighway for profitable purposes. Barbara Jacobs
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- PublisherMcGraw-Hill
- ISBN 10 0070041954
- ISBN 13 9780070041950
- BindingHardcover
- Edition number1
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Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers
Published by
McGraw-Hill Inc.,US 01.10.1995., 1995
ISBN 10: 0070041954
ISBN 13: 9780070041950
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Condition: Sehr gut. 416 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969 23,5 x 16,5 x 4,4 cm, Gebundene Ausgabe. Seller Inventory # 377836
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Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers
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Desktop Direct Marketing: How to Use Up-To-The-Minute Technologies to Find and Reach New Customers
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