Data Mining With Neural Networks: Solving Business Problems from Application Development to Decision Support - Softcover

Bigus, Joseph P.

Softcover

ISBN 10: 0070057796 ISBN 13: 9780070057791

Publisher: McGraw-Hill, 1996

Synopsis

A practical explanation of how to use neural network technology to mine and process data for business applications such as rankings customers and suppliers, defining target markets, building price estimators, and tracking the success of mailing and marketing campaigns. Based on the IBM Neural Network Utility, which Bigus helped develop. For business executives and information professionals. Annotation c. by Book News, Inc., Portland, Or.

About this title

Review

Is your organization storing huge quantities of data that could be useful--but you don't know where to start? Do you have information about customers, distributors, markets, and competitors that you are not using to full advantage? And are you personally more interested in strategic applications and general overviews than mind-numbing equations and printouts of code?

If so, Data Mining with Neural Networks is the book for you. Written for a business audience, it explains how your company can mine a vast amount of data and transform it into strategic action. Highly Recommended for any company that wants to develop sound plans based on powerful quantitatitive and analytical methods.

Review

"The book's organization is splendid... Good practical points are made in this book." -- Computer Review, 5/97

Data mining is enabling businesses and consumer marketers to improve distribution, specialize direct mail targets, and develop a new outlook on consumer behavior. -- Wall Street Journal

Edition details

• Publisher: McGraw-Hill
• Publication date: 1996
• Language: English
• ISBN 10: 0070057796
• ISBN 13: 9780070057791
• Binding: Paperback
• Number of pages: 220