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Data Mining With Neural Networks: Solving Business Problems from Application Development to Decision Support - Softcover
Synopsis
A practical explanation of how to use neural network technology to mine and process data for business applications such as rankings customers and suppliers, defining target markets, building price estimators, and tracking the success of mailing and marketing campaigns. Based on the IBM Neural Network Utility, which Bigus helped develop. For business executives and information professionals. Annotation c. by Book News, Inc., Portland, Or.
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Review
Is your organization storing huge quantities of data that could be useful--but you don't know where to start? Do you have information about customers, distributors, markets, and competitors that you are not using to full advantage? And are you personally more interested in strategic applications and general overviews than mind-numbing equations and printouts of code?
If so, Data Mining with Neural Networks is the book for you. Written for a business audience, it explains how your company can mine a vast amount of data and transform it into strategic action. Highly Recommended for any company that wants to develop sound plans based on powerful quantitatitive and analytical methods.
Review
"The book's organization is splendid... Good practical points are made in this book." -- Computer Review, 5/97
Data mining is enabling businesses and consumer marketers to improve distribution, specialize direct mail targets, and develop a new outlook on consumer behavior. -- Wall Street Journal
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date1996
- ISBN 10 0070057796
- ISBN 13 9780070057791
- BindingPaperback
- LanguageEnglish
- Number of pages220
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Data Mining with Neural Networks: Solving Business Problems from Application Development to Decision Support
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Data Mining With Neural Networks: Solving Business Problems from Application Development to Decision Support
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Soft cover. Condition: Near Fine. 8vo (23 cm), XVII, 222 pp. Laminated wrappers (minor shelf-wear). This book provides an in-depth understanding of the principles, techniques, and applications of using neural networks for data mining purposes. Bigus guides readers through the process of leveraging neural networks to extract valuable insights and patterns from complex datasets. From the basics of neural network architecture to advanced topics such as training algorithms and model evaluation, this book offers a thorough exploration of the subject. With practical examples and case studies, "Data Mining With Neural Networks" demonstrates how neural networks can be applied to solve real-world data mining problems. Whether you are a beginner or an experienced practitioner, this book serves as a valuable resource for understanding and harnessing the power of neural networks in the context of data mining. Seller Inventory # 008330
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