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Synopsis
A strategic fountainhead. A tactical roadmap. Structuring Provider Networks for the New Healthcare Consumer offers both as it outlines key ways provider sponsored networks and healthcare organizations can prepare for tomorrow's consumer by organizationally restructuring to become more consumer responsive; by measuring and understanding what the healthcare consumer wants and needs; by developing products and services that deliver value; and by implementing differentiating strategy, image, and marketing programs.
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About the Author
Diana F. Bartlett is the founder and president of Sorelli B., a health care firm that improves the interchange between consumer and provider. Clients include Pfizer and Johnson & Johnson. She holds an MBA in marketing from the University of Chicago, and a BA in journalism from the University of Iowa. As an instructor in marketing, consumer health, managed care and health insurance for the University of Chicago Graham School and the Keller Graduate School of Management, Ms. Bartlett has recently developed an Internet-based health services curriculum. As president of The Health Capital Group, James Unland oversees a Chicago-based firm that provides a wide range of consulting and management services to medical practices, hospitals, and other types of healthcare providers. He has an undergraduate degree from Harvard University and an MBA from the University of Chicago.
From the Back Cover
Over 77 million consumers will surge into retirement in the next 60 years. Their demand for products, services and retirement housing will exceed supply and they will demand services, convenience, responsiveness, information, and speed for their money. In other words, the new healthcare consumer will be better informed and have the money to pay for the products and services they demand.
Excerpt. © Reprinted by permission. All rights reserved.
Provider success in the new millennium will be very different than it has been for the past century. It will look different, feel different, sound different, and smell different. In the 21st century, the following seven trends will transform healthcare: baby boomers pass 50, alternative healthcare surges, mass market healthcare will fade, healthcare middlemen will shrink, revenue sources will shift like the ground beneath the San Andreas fault, the industrialization of medicine accelerates, de facto deregulation of healthcare will satisfy new healthcare consumer desires to purchase directly.
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Structuring Provider Networks for the New Healthcare Consumer
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070070288I3N00