Do-It-Yourself Marketing Research - Hardcover

George Edward Breen; Albert B. Blankenship

Hardcover

ISBN 10: 007007450X ISBN 13: 9780070074507

Publisher: Mcgraw-Hill, 1989

Synopsis

Hardcover with dust jacket. 1989 9.50x7.75x0.75 For managers in corporations and small business...for professionals in private practice... here is the indispensable guide for those times when your market research needs exceed your budget.

About this title

From Library Journal:

In this updated edition of a book first published in 1977, the business professional is again treated to the methodology that can be employed for enjoying successful marketing research without hiring a consulting firm to do it. The authors examine the latest techniques for gathering information, defining problems, formulating surveys, and documenting findings. Even though those reading this work do their own studies, the authors still include a section on using outside help. Advice onup-to-date information systems such as databases, government documents, and libraries/information brokers, is very current. Timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations.
- Steven J. Mayover, Free Lib. of Philadelphia
Copyright 1989 Reed Business Information, Inc.

About this edition

• Publisher: Mcgraw-Hill
• Publication date: 1989
• ISBN 10: 007007450X
• ISBN 13: 9780070074507
• Binding: Hardcover
• Edition number: 3