To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design presentations; computer drawings; advertising and trade shows; and public relations and publicity.
"synopsis" may belong to another edition of this title.
Seller: BookDepart, Shepherdstown, WV, U.S.A.
Hardcover. Condition: Very Good. Hardback; light shelf wear to exterior; very good condition with clean text, firm binding. No dust jacket. Seller Inventory # 99281
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070089329I3N10