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Design Communication: Developing Promotional Material for Design Professionals - Hardcover

Burden, Ernest

 
9780070089327: Design Communication: Developing Promotional Material for Design Professionals

Synopsis

To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design presentations; computer drawings; advertising and trade shows; and public relations and publicity.

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