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David Spiceland, Wayne Thomas and Don Herrmann have developed a unique new text based on over 50 collective years of experience in the classroom. They've brought together best practices like highlighting Common Mistakes, offering frequent Stop-and-Go Review Problems, integrating the course with a running Continuing Problem, demonstrating the relevance of the course to non-majors with a Career Corner, and communicating it all in a student-friendly Conversational Writing Style.
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About the Author:
J. David Spiceland received his MBA at Southern Illinois University and his Ph.D. at University of Arkansas. Dr. Spiceland has been recognized for his teaching, and is active in the AAA. Jim Sepe received his MBA at the University of California--Berkeley and his Ph.D. at the University of Washington. He has received numerous teaching awards at Santa Clara University.
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- PublisherMcGraw-Hill
- Publication date2008
- ISBN 10 0070091706
- ISBN 13 9780070091702
- BindingPaperback
- Rating
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