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Synopsis
The global look is all the rage for companies today, but how do you do it? Consultants from a group associated with Business International reveal how the big boys do it Apple Computers, Jaguar, Sony, MacDonald's, etc. through choosing names and products, advertising, philanthropy, dealing with boycotts, and other means. Annotation copyright Book News, Inc. Portland, Or.
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The Economist Intelligence Unit Guide to Building a Global Image
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The Economist Intelligence Unit Guide to Building a Global Image
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Hardcover. Condition: UsedVeryGood. Hardcover; light fading and shelf wear to exterior; light bump to top edge; in very good condition with clean text, firm binding. Dust jacket shows li ght scuffing and shelf wear. Seller Inventory # 100998
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The Economist Intelligence Unit Guide to Building a Global Image
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McGraw-Hill, NY, 1993
ISBN 10: 0070093504
ISBN 13: 9780070093508
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Hardcover
First Edition
Seller: M & M Books, ATHENS, GA, U.S.A.
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Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. Seller Inventory # 143677