Synopsis
The global look is all the rage for companies today, but how do you do it? Consultants from a group associated with Business International reveal how the big boys do it Apple Computers, Jaguar, Sony, MacDonald's, etc. through choosing names and products, advertising, philanthropy, dealing with boycotts, and other means. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Economist Intelligence Unit Guide to Building a...
Stock Image
Economist Intelligence Unit Guide to Building a Global Image
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780070093508. Seller Inventory # 9252009
Buy Used
US$ 3.49
US$ 18.40 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Economist Intelligence Unit Guide to Building a Global Image
Published by
McGraw-Hill, NY, 1993
ISBN 10: 0070093504
ISBN 13: 9780070093508
Used
Hardcover
First Edition
Seller: M & M Books, ATHENS, GA, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. Seller Inventory # 143677
Stock Image
The Economist Intelligence Unit Guide to Building a Global Image
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 256 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 307002
Buy Used
US$ 14.83
US$ 28.12 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available