Synopsis
This revision of one of the leading texts on selling (formerly Russell,Beach,Buskirt) adds co-author Bruce Buskirk. Major changes new strategic marketing framework,expanded coverage of consultative selling,high-tech sales and international sales,plus new coverage of negotiating techniques and career management. Fifty percent of the cases are new to this edition.
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Selling: Principles and Practices, Instructor Free Sample Review Copy 13th Edition
Published by
McGraw Hill, Boston, MA, 1992
ISBN 10: 0070094047
ISBN 13: 9780070094048
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. 13th Edition. Instructor Free Sample Review Copy. Light shelf and corner wear. Text appears clean. Binding is very good. Nice looking book. Quantity Available: 1. ISBN: 0070094047. ISBN/EAN: 9780070094048. Pictures of this item not already displayed here available upon request. Inventory No: 1560788449. Seller Inventory # 1560788449