Items related to Electronic Media Programming
Synopsis
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill College
- Publication date1992
- ISBN 10 0070102988
- ISBN 13 9780070102989
- BindingHardcover
- LanguageEnglish
- Number of pages512
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Electronic Media Programming: Strategies and Decision Making
Published by
McGraw-Hill, Inc., New York, St. Louis, San Francisco, Auckland, 1993
ISBN 10: 0070102988
ISBN 13: 9780070102989
Used
Hardcover
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good -. No Jacket. Some rub marks and edge wear. A textbook discussing electronic media and its practical uses and programming in late Twentieth Century society. 532 pages. Book. Seller Inventory # 042393
Quantity: 1 available
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Electronic Media Programming
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0070102988-2
Quantity: 1 available