Synopsis
Analyzes the Internet, breaking it down into markets and revealing how consumers are using the Internet and provides predictions on usage for the next five years
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From the Back Cover
An in-depth examinatiion of Internet users and trends-backed by primary research collected by FIND/SVP's Emerging Technology Research Group. Who's using the Net? What are they doing there? What are cybershoppers spending their money on? Many books have offered answers to these questions, but The State of the Net is the first book to provide an accurate picture of how consumers are really using the Internet today and what they intend to do online in the future. Based on the most credible data yet assembled on the subject, The State of the Net is an invaluable strategic tool for anyone who wants to reach the ever-growing universe of Net users. The data for this study comes from the Emerging Technologies Research Group at FIND/SVP, a worldwide research firm that provides strategic advice to Fortune 100 clients. Author Peter Clemente is Vice President of Continuous Advisory Services at Cyber Dialogure, formerly known as Find/SVP's Emerging Technologies Research Group. The State of the Net cuts right through all of the media hype, supplies actionable business strategies you can really use, and reveals how anyone-whether for business or personal reasons-can tap into the unlimited potential of the Internet.
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The State of the Net
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The State of the Net
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The State of the Net
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