Product Design & Development international student edition - Softcover

Karl T. Ulrich; Steven D. Eppinger; Anita Goyal

Softcover

ISBN 10: 0070146799 ISBN 13: 9780070146792

Publisher: Tata McGraw-Hill, 2009

Synopsis

The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. It will be useful to students of management stream, graduate students in engineering and industrial design students. Key Features: The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users. The text offers an interdisciplinary approach, reflecting the business world today where product development is executed by cross-functional teams. Professors who offer a project-based course will find this text ideal because of the structured, step-by-step product development methods in each chapter. Examples are integrated throughout the textbook to illustrate the methods and the resulting products. This special Indian edition accentuates the original text and will help the students in understanding the subject from customer perspective too. About the Author: Karl Ulrich Faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger He(Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT. Anita Goyal Professor at Management Development Institute, Gurgaon Table of Content: Chapter 1 Introduction

Edition details

• Publisher: Tata McGraw-Hill
• Publication date: 2009
• Language: English
• ISBN 10: 0070146799
• ISBN 13: 9780070146792
• Binding: Paperback
• Edition number: 4
• Number of pages: 396