Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication) - Hardcover
Synopsis
This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.
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Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication)
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