Broadcasting, Cable & Beyond: An Introduction to Modern Electronic Media (Mcgraw-Hill Series in Mass Communication)

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9780070178175: Broadcasting, Cable & Beyond: An Introduction to Modern Electronic Media (Mcgraw-Hill Series in Mass Communication)

This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.

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Joseph R. Dominick, Barry L. Sherman, Gary Copeland
Published by Mcgraw-Hill College (1993)
ISBN 10: 0070178178 ISBN 13: 9780070178175
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Book Description Mcgraw-Hill College, 1993. Hardcover. Book Condition: New. 2nd. Bookseller Inventory # DADAX0070178178

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