Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw-Hill Series in Mass Communication) - Hardcover

Dominick, Joseph R.; Sherman, Barry L.; Copeland, Garya; Dominick, Jodeph R.; Copeland, Gary

Hardcover

ISBN 10: 0070179883 ISBN 13: 9780070179882

Publisher: McGraw-Hill College, 1996

Synopsis

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

Edition details

• Publisher: McGraw-Hill College
• Publication date: 1996
• ISBN 10: 0070179883
• ISBN 13: 9780070179882
• Binding: Hardcover
• Language: English
• Number of pages: 493