Broadcasting/cable and Beyond: an Introduction to Modern Electronic Media: Instructor's Manual (McGraw-Hill Series in Mass Communication) - Softcover

Dominick; Sherman

Softcover

ISBN 10: 0070179891 ISBN 13: 9780070179899

Publisher: McGraw-Hill Education - Europe, 1995

Synopsis

This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.

Edition details

• Publisher: McGraw-Hill Education - Europe
• Publication date: 1995
• Language: English
• ISBN 10: 0070179891
• ISBN 13: 9780070179899
• Binding: Paperback
• Edition number: 3