Businessspeak: Using the Gentle Art of Verbal Persuasion to Get What You Want at Work - Hardcover

Elgin, Suzette Haden

9780070199996: Businessspeak: Using the Gentle Art of Verbal Persuasion to Get What You Want at Work

Hardcover

ISBN 10: 007019999X ISBN 13: 9780070199996

Publisher: McGraw-Hill, 1995

Have you ever worked hard to put together a business strategy or innovative new plan, and then worked hard to explain it to those around you - only to discover, too late, that what everyone heard you say was very different from what you're sure you said? If so, you're one of millions of business professionals who may be far more successful at coming up with good ideas than in communicating them to others.
Fortunately, this groundbreaking book can change all that! In it, the internationally acclaimed author of The Gentle Art of Verbal Self-Defense series takes the same powerful techniques that have already helped more than 800,000 people communicate more positively and effectively in their personal lives, and shows you how to apply them to the workplace.
Going far beyond the platitudes about communication generally found in business books - such as "Be clear" and "Don't bore your audience" - Suzette Haden Elgin shows you how to get other people to feel the same commitment and passion for your strategy that you feel. Each chapter presents a real-life business scenario in which a proposal that is being presented is not going over well. The author analyzes the scenario to explain what went wrong, and why. (There may be more than one person at fault in each scenario.) Dr. Elgin then replays the situation using proven remedies that yield understanding and commitment.

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From Library Journal:

Elgin is the very popular author of 23 books, mostly in the area of verbal abuse and personal communications. Here, she provides a system to overcome the most common barriers and traps that stand in the way of workplace communications success. Through a series of cases employing before-and-after scenarios, Elgin presents what people are trying to communicate and what went wrong, then replays the scenario using effective communications techniques. Complete dialog is given as well as observations from each communicator's point of view. Workout sections are included in each chapter for practicing the techniques presented. Reading this book is a rigorous exercise because of the amount of material presented and the intensity of the communication exchanges. The content is sound, and the author makes a valuable contribution to business communications literature. This book should be purchased by medium and large public libraries, as well as business school libraries.
William W. Sannwald, San Diego P.L.
Copyright 1995 Reed Business Information, Inc.

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