Marketing: a Practical Approach - Softcover

Rix, Peter

  • 4.40 out of 5 stars
    5 ratings by Goodreads
 
9780070287006: Marketing: a Practical Approach
Softcover
ISBN 10: 0070287007 ISBN 13: 9780070287006
Publisher: Mcgraw Hill Oto

Synopsis

A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rixs unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft. The text is supported by an Online Learning Centre which will be updated each semester to ensure content remains current and relevant.

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Publisher
Mcgraw Hill Oto
Language
English
ISBN 10 
0070287007
ISBN 13 
9780070287006
Binding
Paperback
Rating
  • 4.40 out of 5 stars
    5 ratings by Goodreads