Personality Theories: Basic Assumptions, Research, and Applications (Occupational Manuals and Projects in Marketing) - Softcover

Hjelle, Larry A.

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9780070290631: Personality Theories: Basic Assumptions, Research, and Applications (Occupational Manuals and Projects in Marketing)

Synopsis

A clear,thorough and focused introduction to the key theories of personality. This edition retains a distinctive presentation of theories in the framework of their underlying basic assumptions. Up-to-date research and personal applications are covered in each chapter. Select theorists have been added,a new chapter covers research methods,assessment techniques and ethical issues.

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