Webcasting: How to Broadcast to Your Customers over the Net - Softcover

Keyes, Jessica

Softcover

ISBN 10: 0070345813 ISBN 13: 9780070345812

Publisher: Computing McGraw-Hill, 1997

Synopsis

Explores the benefits of marketing through the Internet, presents case studies, and describes the technology available and how to apply it effectively

About this title

From the Back Cover

"For advertisers, it's the Holy Grail: Pitches can be sent only to those who are most likely to buy... [this] new approach to the Web may finally produce the kind of interactive TV that media giants have been spending hundreds of millions of dollars to develop."-Business Week. The definitive guide to the world's most potent new media Combining interactivity, full audio and video, and access to an estimated 30 million Internet users, Webcasting offers an unparalleled resource for communicating and advertising. This comprehensive guide, by ace technology consultant Jessica Keyes, is the first that fully explains all the ins and outs of this exciting new medium-and gives you a complete, do-it-yourself Webcasting kit with its own Website! This book shows you how Internet-enabled Webcasting: Is the ultimate marriage of TV, radio, print, telephones, and computers; Opens the mass market to small content providers; Can dramatically decrease your advertising costs while boosting creativity to unparalleled new heights; Delivers customized content right to users' "cyberdoors". Plus, this comprehensive guidebook-filled with inspiring Webcasting success stories-gives you the latest hands-on information on hot new Webcasting technologies. More than a million people have already downloaded PointCast's program for receiving individualized Webcasts. Millions more are taking advantage of live audio and video over the Net. This everything-you-need-guide to Webcasting puts you at the front of the pack in reaching this exponentially growing market.

Reviews

This is required reading for folks who are planning to push information. Keyes goes into great detail on how the new media work now, describing such common and rare tools as MBone, RealAudio, MPEG, CU-SeeMe, Shockwave, and LiveMedia. He also includes an excellent chapter on digital production values for sound, animation, and graphics. Though not for beginners, this book will be very useful for anyone involved with digital libraries.
Copyright 1997 Reed Business Information, Inc.

Edition details

• Publisher: Computing McGraw-Hill
• Publication date: 1997
• Language: English
• ISBN 10: 0070345813
• ISBN 13: 9780070345812
• Binding: Paperback
• Number of pages: 317