This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
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Book Description McGraw Hill Higher Education. Book Condition: Good. Shows some signs of wear but in good overall condition. Bookseller Inventory # Z1-V-022-00693