Items related to Marketing Research: An Applied Approach: Instructor's...
This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Education - Europe
- Publication date1991
- ISBN 10 0070347581
- ISBN 13 9780070347588
- BindingPaperback
- Edition number4
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Research: An Applied Approach: Instructor's Manual/Test Bank (Marketing)
Published by
McGraw-Hill Education - Europe
(1991)
ISBN 10: 0070347581
ISBN 13: 9780070347588
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Shows some signs of wear but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-022-00693
Buy Used
US$ 118.85
Convert currency