Consumer Behavior: Concepts and Applications (McGraw-Hill Paperbacks) - Softcover

Loudon, David L.

Softcover

ISBN 10: 0070387532 ISBN 13: 9780070387539

Publisher: McGraw-Hill Companies, 1979

Synopsis

Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.

Edition details

• Publisher: McGraw-Hill Companies
• Publication date: 1979
• Language: English
• ISBN 10: 0070387532
• ISBN 13: 9780070387539
• Binding: Paperback
• Number of pages: 545