Items related to Consumer Behavior: Concepts and Applications (McGraw-Hill...
Synopsis
Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.
"synopsis" may belong to another edition of this title.
Search results for Consumer Behavior: Concepts and Applications (McGraw-Hill...
Stock Image
Consumer Behavior: Concepts and Applications (McGraw-Hill Paperbacks)
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0070387532.VG
Stock Image
Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Seller Inventory # mon0000005798