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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) - Softcover

Loudon, David L.

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9780070387584: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Softcover
ISBN 10: 0070387583 ISBN 13: 9780070387584
Publisher: McGraw-Hill Companies, 1984

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Book by Loudon, David L., Della Bitta, Albert J.

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Publisher
McGraw-Hill Companies
Publication date
1984
Language
English
ISBN 10 
0070387583
ISBN 13 
9780070387584
Binding
Paperback
Edition number
2
Number of pages
727
Rating
  • 4.20 out of 5 stars
    25 ratings by Goodreads

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9780070387676: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

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ISBN 10:  0070387672 ISBN 13:  9780070387676
Publisher: McGraw-Hill College, 1993
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Loudon, David; Bitta, Albert J.Della [Editor]
Published by McGraw-Hill Inc.,US, 1984
ISBN 10: 0070387583 ISBN 13: 9780070387584
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David L. Loudon, Albert J. Della Bitta
Published by McGraw-Hill Companies, 1984
ISBN 10: 0070387583 ISBN 13: 9780070387584
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Condition: Bueno. : Este libro de texto universitario explora los conceptos teóricos del comportamiento del consumidor y la investigación de marketing, junto con sus aplicaciones prácticas. A través de sus capítulos, se examinan los fundamentos y modelos para evaluar el comportamiento del consumidor, el impacto de las estrategias de marketing, las influencias ambientales (culturales, subculturales, de clase social, familiares y personales), los determinantes específicos del comportamiento del consumidor (motivación, aprendizaje, memoria, autoconcepto, actitudes) y los procesos de decisión de compra. Incluye estudios de caso y preguntas de discusión. EAN: 9780070387584 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behavior: Concepts and Applications Autor: David L. Loudon| Albert J. Della Bitta Editorial: McGraw-Hill Inc.,US Idioma: en Páginas: 727 Formato: tapa blanda. Seller Inventory # Happ-2025-01-27-d6e9b5eb

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Loudon, David
Published by McGraw-Hill Inc.,US, 1984
ISBN 10: 0070387583 ISBN 13: 9780070387584
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Gebundene Ausgabe. Condition: Gut. 746 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1295. Seller Inventory # 306817

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