Synopsis
Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.
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Consumer Behavior: Concepts and Applications (McGraw-Hill series in marketing)
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Consumer Behavior, concepts and applications
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Hardcover. Condition: Very Good. Hardback, light fading, light shelf wear to exterior; as new with clean text, firm binding. Seller Inventory # 103666
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Consumer Behavior: Concepts and Applications
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0070387648. Seller Inventory # 8596822
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