Building Data Mining Applications for CRM 1ED

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9780070402737: Building Data Mining Applications for CRM 1ED

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1.

Alex Berson,Kurt Thearling,Stephen Smith
Published by Tata McGraw-Hill Education Pvt. Ltd. (2000)
ISBN 10: 0070402736 ISBN 13: 9780070402737
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BookVistas
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2000. Softcover. Book Condition: New. First edition. Table of contents Part I: Data Mining in the Enterprise. The Customer Focused Business. Marketing Automation. Sales Force Automation. Enterprise Resource Planning. Stitching It All Together. Part II: Case Studies in Data Mining. Introduction to Industries and Applications. Customer Acquisition in High-Tech. Customer Profitability in Banking. Cross Selling in Financial Services. Customer Retention in Cellular Communication. Power Utility Industry. Insurance Industry. Retail Industry. Summary. Part III: The Technologies and the Tools. Data Warehousing, Data Mining, OLAP, The Web. Part IV: The Data. Available Data Sources. Web Data. Transaction Data. Privacy, Security. Part V: The Solution. Building the Business Case. Starting Small. Printed Pages: 540. Bookseller Inventory # 17310

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2.

Alex Berson,Kurt Thearling,Stephen Smith
Published by Tata McGraw-Hill Education Pvt. Ltd. (2000)
ISBN 10: 0070402736 ISBN 13: 9780070402737
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2000. Softcover. Book Condition: New. First edition. Table of contents Part I: Data Mining in the Enterprise. The Customer Focused Business. Marketing Automation. Sales Force Automation. Enterprise Resource Planning. Stitching It All Together. Part II: Case Studies in Data Mining. Introduction to Industries and Applications. Customer Acquisition in High-Tech. Customer Profitability in Banking. Cross Selling in Financial Services. Customer Retention in Cellular Communication. Power Utility Industry. Insurance Industry. Retail Industry. Summary. Part III: The Technologies and the Tools. Data Warehousing, Data Mining, OLAP, The Web. Part IV: The Data. Available Data Sources. Web Data. Transaction Data. Privacy, Security. Part V: The Solution. Building the Business Case. Starting Small. Printed Pages: 540. Bookseller Inventory # 17310

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