Marketing Practices and Principles - Hardcover

Mason, Ralph E.; Rath P. M.

 
9780070407053: Marketing Practices and Principles
Hardcover
ISBN 10: 0070407053 ISBN 13: 9780070407053
Publisher: Gregg/Community College Div, 1986

Synopsis

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

"synopsis" may belong to another edition of this title.

Publisher
Gregg/Community College Div
Publication date
1986
Language
English
ISBN 10 
0070407053
ISBN 13 
9780070407053
Binding
Hardcover
Number of pages
439

Other Popular Editions of the Same Title

9780070406933: Marketing practices and principles

Featured Edition

ISBN 10:  0070406936 ISBN 13:  9780070406933
Publisher: Gregg Division, McGraw-Hill, 1980
Hardcover