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Synopsis
A guide to promoting products and services in markets around the world, concentrating on practical strategies in seven areas including research and planning, media and telemarketing, international postal delivery systems, pricing, and shipping. Discusses direct marketing in Europe, Asia, and North America, and profiles 32 countries and their direct marketing infrastructures. Numerous appendices offer information on international mailing list brokers, distribution services, organizations, and agencies. Annotation copyright Book News, Inc. Portland, Or.
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- PublisherMcGraw-Hill
- Publication date1995
- ISBN 10 0070423563
- ISBN 13 9780070423565
- BindingHardcover
- LanguageEnglish
- Number of pages354
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Multinational direct marketing. the methods and the markets.
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIce 49 70423563 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2113879
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Multinational Direct Marketing: The Methods and the Markets
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Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0070423563-6
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