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Synopsis
A guide to promoting products and services in markets around the world, concentrating on practical strategies in seven areas including research and planning, media and telemarketing, international postal delivery systems, pricing, and shipping. Discusses direct marketing in Europe, Asia, and North America, and profiles 32 countries and their direct marketing infrastructures. Numerous appendices offer information on international mailing list brokers, distribution services, organizations, and agencies. Annotation copyright Book News, Inc. Portland, Or.
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Multinational Direct Marketing: The Methods and the Markets
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