Social Psychology (B&B PSYCHOLOGY) - Hardcover

Stephen L. Franzoi

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9780070434943: Social Psychology (B&B PSYCHOLOGY)

Hardcover

ISBN 10: 0070434948 ISBN 13: 9780070434943

Publisher: Mcgraw-Hill College, 1999

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This introduction to social psychology uses relevant and personal examples together with classic and current research to help the reader understand their own and others' social behaviour. The text also stresses why understanding social behaviour is important and places an emphasis on the self as a way to approach the understanding of social pychology. The text emphasizes individualism rather than collectivism and cross-cultural contexts in social psychology, stressing the importance of understanding the differences in social behaviour from one society to another. It presents social psychology in applied settings, encouraging the reader to see social psychology as a part of their everyday lives and showing them how knowledge gained from the field is used in real-life applications. Examples from current news, politics and culture are included.

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About the Author:

Stephen L. Franzoi is Professor of Psychology at Marquette University in Milwaukee, Wisconsin. He received his B.S. in both psychology and sociology from Western Michigan University and his Ph.D. from the University of California at Davis. He also worked as a postdoctoral fellow in the NIMH-sponsored Self Program at Indiana University and served as the assistant editor of Social Psychology Quarterly. At Marquette University, Professor Franzoi teaches both undergraduate and graduate courses in social psychology. He is an active researcher in the areas of body esteem and self-awareness, and is currently the associate editor of the journal Social Problems. Over the years, Dr. Franzoi has discussed his research in such media outlets as The New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. Because of his desire to apply social psychological knowledge to real-world problems, Dr. Franzoi regularly provides gender equity and multicultural workshops to schools and organizations, including NAACP-sponsored programs. Stephen and Cheryl Figg are the proud parents of Amelia and Lillian.

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