Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce (CommerceNet) - Hardcover

Mougayar, Walid

Hardcover

ISBN 10: 0070435421 ISBN 13: 9780070435421

Publisher: McGraw-Hill, 1997

Synopsis

Looks at the reasons for bringing one's business to the Internet, and provides advice on automation, networking, creating Web sites, and digital payment options

About this title

From the Back Cover

Praise for Opening Digital Markets. "Unquestionably, electronic commerce on the Internet will, before the end of the century, profoundly redefine many basics of business. This book is invaluable in helping business managers get ready for the opportunity and challenge. It's cogent, hype-free, focused, and practical."Noted IT author Peter Keen. "There will be some firms that get it and survive, and others that don't get it and perish. Mougayar clearly gets it! He does an excellent job of detailing opportunities that are ripe for the picking." Jay M. Tenenbaum, Chairman & CEO, CommerceNet. "The glory of the Internet is that it provides global presence, and it's the great equalizer. This book is necessary reading for any executives interested in propelling their organizations into the new global market." Laurie A. Tucker, Senior Vice President, Logistics, Electronic Commerce & Catalog, Federal Express. "Essential for organizations entering a virtual distribution marketplace and wishing to survive in it...This book is the road map for business leaders. Mougayar's descriptions and advice are crisp and enlightening." Robert Edelman, Vice President, Marshall Industries. "Offers leaders a practical way of understanding the opportunities in this emerging environment. The inventory of industry players, developments, and advice is breathtaking!" Amir Hartman, Faculty, Haas School of Business, University of California at Berkeley.

Edition details

• Publisher: McGraw-Hill
• Publication date: 1997
• Language: English
• ISBN 10: 0070435421
• ISBN 13: 9780070435421
• Binding: Hardcover
• Number of pages: 336