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Marketing Management: Strategies and Programs (1980's Project/Council on Foreign Relations) - Softcover
Synopsis
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Marketing Management: Strategies and Programs (1980's Project/Council on Foreign Relations)
Seller: HPB-Red, Dallas, TX, U.S.A.
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_428997013
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Marketing Management: Strategies and Programs
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0070489203. Seller Inventory # 9852337
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Marketing Management: Strategies and Programs (1980's Project/Council on Foreign Relations)
Seller: thebookforest.com, San Rafael, CA, U.S.A.
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Condition: Like New. paperback. Page block firm and clean, binding unblemished, boards straight, without markings of any kind. Supporting Bay Area Friends of the Library since 2010. Well packaged and promptly shipped. Seller Inventory # BAY04-00285